European Press Launch of the all-new Mazda6 in Lisbon
Next month, the all-new Mazda6 will go on sale in many countries across Europe. In order to celebrate this, Mazda invited hundreds of journalists to come to Lisbon, Portugal, for the European Press Launch. For this event, Mazda focused entirely on the Mazda6 and offered an opportunity to test the cars on the streets of Lisbon.
The all-new Mazda6 comes with a lot of innovations. Aside from the design, which was entirely renewed with respect to our new KODO-design language, it is packed with security assistants and fuel-saving features. With the concept of Jinba Ittai in mind, which is Japanese for Rider and Horse becoming one, the all-new Mazda6 does not take control over the driver, but gives more capabilities for a safe and entirely self-controlled driving experience.
To see what the Mazda6 has to offer, 46 cars were brought to Lisbon and readied for a test-drive.
After the first trip, Mazda executives and well-trained employees from Japan and Europe showed some videos and held a press conference at the TRÓIA Design Hotel. In a subsequent Q&A one had the chance to learn even more about the all-new Mazda6.
For the second day, all the cars were prepared for an additional test-drive and neatly lined up in front of the hotel. One could choose between every possible color like our new Soul Red or Blue Reflex Mica and, of course, every possible SKYACTIV-engine.
We hope everyone enjoyed their stay and would like to thank each and everyone who made this possible. For some reviews of the all-new Mazda6 we recommend you visit the following: (more to come)
The Next Gear (Ireland) [VIDEO]