Mazda at the 2010 Australian International Motor Show
Mazda is proud to announce a brand new direction in the utility market.
At this year’s Australian International Motor Show in Sydney, Mazda is unveiling the All-New BT-50 that signifies a new direction in the utility segment. It was developed as an “Active lifestyle vehicle,” and is intended to further extend the appeal of a utility from traditional business users to a wide range of customers, including families and pleasure-seekers.
The current BT-50 is Mazda’s only offering in the utility segment. It is an established one-tonne utility that has won numerous awards and gained a strong following all over the world. In developing the new model, Mazda intended to expand its appeal to customers who lead active lifestyles and have needs that cannot be met by conventional utilities. It offers all the functionality required for business use combined with passenger car-like comfort for family use; and for active customers in Australia and Europe, it is the perfect answer for all kinds of outdoor leisure activities. In this way, the new BT-50 has been developed to fulfill the varied requirements of customers in every market.
To ensure all these aims were met, the all-new BT-50 was developed under the theme “Active lifestyle vehicle.” The result is a utility that offers unique value; it has refined and expressive styling; a comfortable, high quality interior; a smooth ride with the feel of a passenger car; sporty and responsive driving dynamics that reflect Mazda’s DNA; and outstanding environmental and safety performance.