Mazda’s MX-5, the best-selling roadster of all time, is shooting for another Guinness World Record on 15 June 2013 in Lelystad, the Netherlands. The event, organised by Mazda is called IMAX-5 2013, and the goal is to shatter the existing record for the “largest parade of Mazda cars” – 459 Mazda MX-5s – set in [...]

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Votes from AUTO BILD readers made a clear statement – the car in the “Mid and Full-Sized” category with the most attractive design is the all-new Mazda6. Around 200,000 readers of AUTO BILD magazines in 15 countries chose which car in Europe looked the best in different segments. With 23.1 percent of all votes, the [...]

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Two years ago, Mad Mike Whiddett went to the island of Hokkaido in Japan to shoot the ice drift “Red Bull Drift-n-Ice”. With a Mazda RX-7 and his assisting driver Toshiki Yoshioka, he managed to drift precisely around the track and left quite the impression on the spectators. Mad Mike says: “This project was the [...]

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In only its fourth race, the all-new Mazda6, powered by a production-based SKYACTIV-D Clean Diesel engine, scored a win in the Rolex Grand-Am GX race at Road Atlanta.  Joel Miller and Andrew Carbonell drove the #00 Visit Florida Racing Mazda6 to the win, with team-mates Sylvain Tremblay and Tom Long finishing third in the similar [...]

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At Mazda, we like to say that if it’s not worth driving, it’s not worth building. Steve Ketner seems to agree with us. In this short video, he explains why it’s not awkward to be bound with some kind of metal and why the connection between a driver and his car is more than just [...]

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The all-new 2014 Mazda6 was named to WardsAuto World’s 10 Best Interiors list, as chosen by the publication’s editors.  The redesigned mid-size sports sedan features Mazda’s new design language called KODO “Soul of Motion,” which translates muscular movement and power into agile proportions, detailed sculpting and expressive character.  The Mazda6 also was recently named one [...]

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An exciting week full of design and inspiration lies behind us. Yesterday was the last day you could visit our Mazda Con-Temporary Space in Milan all by yourself. If you didn’t have the chance to do so, we highly recommend WOW* Magazine’s video tour of last week’s exhibit. In case you’d rather read a bit about [...]

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The Mazda team would like to thank all of you for your great support at the Milan Design Week 2013. It was exciting to meet so many Mazda fans and to experience the Design spirit of our brand in such an unique environment. The all-new Mazda6, the recently unveiled KODO Chair and the wonderful exhibit [...]

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Mazda seized the opportunity presented by Milan Design Week to demonstrate its passion for beauty, as mirrored by the award-winning “KODO – Soul of Motion” design of its vehicles. Ikuo Maeda, the company’s global head of design, joined two of his regional colleagues in Italy for the event to share inspiration with artists and creative [...]

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This week, MACS is hosting the exhibition Forma Fluens by Giuliana Cunéaz. Designed specifically for MACS, this exhibition uses 3D and HD video installations as well as painted screens, sculptures, photographs and drawings to take the viewer on a fascinating virtual journey through a metamorphic landscape exploring nanotechnology and other forms of science. “My desire [...]

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